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Aggregators help media professionals keep on top of digital content trends Media The Guardian
Discovered on 2010-04-06 16:19:28 · http://www.guardian.co.uk/media/2010/apr/05/aggreg
The internet is not like trying to drink from a firehose but rather like trying to drink from Niagara Falls. For any media professional trying to remain up to speed on digital content trends, it is often overwhelming. I've had to develop a lot of methods and constantly change the tools I use to manage this torrent of information. I've mentioned Popurls before as an easy one-stop shop to follow internet buzz, and once registered you can personalise the site to show your favourite digital content sites first.
You can log into Popurls using your user name and password from several other services such as Google or Yahoo. You can create your own Popurls sharing page and automatically post items you share to Facebook, Twitter or Friendfeed or mini-blogging sites Tumblr or Posterous.
However, if you don't want to take the time to personalise Popurls, there are a number of aggregators that pull together a great sample of digital trends. Sites such as Original Signal are good if you want a single page to have a quick glance at sites covering web 2.0 developments, such as TechCrunch, GigaOm, Mashable and ReadWriteWeb. There is a North American bias to a lot of the content because most of the aggregators operate from there, but it's a good start for a filtered view of the web based on the interests of a digital media professional.
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